Tag Archives: Twitter

Using Social Media To Make Official Communication Informal

Using Social Media To Make Official Communication Informal

Social Media is a buzz word that everyone wants the opportunity of being a part. But many people are very skeptical on the impression it may have on a serious customer about the positioning and image of a business. Social Media Websites are often seen as informal and unofficial hangouts for people and businesses alike. In the recent past more businesses are seeing social media as a tool to reach out to their target market where they are most likely to be noticed. This article highlights some ways in which businesses use social media in an official capacity, yet maintaining a friendly and informal approach.

Customer Support

We know many businesses who use Twitter and Facebook to provide customers with constant updates about their service. A world famous DNS and Proxy service uses Twitter to Report Service Outages across their global data centers. The company posts frequent tweets about maintenance and migration activities and also posts brief updates on server faults and restoration. Some Hardware and Laptop manufacturers now offer technical support on Social Media websites. They handle customer grievances and also provide contact details of their nearest service centers through tweets or posts. Many banks and financial institutions constantly provide safety tips and security reminders to their customers. While these reminders can be annoying for some, the constant nagging may really help people to take security of their account seriously. Although this type of support maybe limited only to forwarding the complaint to the concerned technical team, it offers the customer a quick and easy way to get support by short circuiting a lengthy support process. This can be pleasing for the customer, but can be quite a task for the company to manage.

New Product Launches

A famous Automobile Manufacturer has started posting inside updates and a sneak preview of their latest designer cars. In past years they used to “leak” this information only to a few car magazines which demanded a high price which only a few could afford. Running a teaser campaign for a new product can be done best on social networks, especially due to their brevity and instant nature. You can slowly release bit by bit of the campaign and let it unfold instantly. The beauty of it is that you will be able to get instant feedback about the response and how well it has been received so that you can plan your next campaign or next revelation accordingly. This can also be detrimental to your image if you run a lousy campaign or do a shabby job. You will immediately know whether your campaign was a success or a failure. This is something only possible with social media. In the past many companies have successfully created a pre-launch hype on social media to attract the attention of potential customers.

Informal Banter

Many companies indulge in small talk and entertain inquisitive visitors to their pages or feeds to keep their page active and buzzing. While a bit of such informal talk is fine, when businesses go on a tangent on Social Media, it can get quite intolerable for the people following or subscribing to their updates. Sharing a joke or running a riddle campaign can be quite interesting and may generate a lot of publicity for your business if done well.

Educative Material

Pushing out educative material or academically interesting content can give your business a well needed boost. It not only creates more content for search engines to index, but it also shows your customers and prospective clients how much of relevant knowledge you have about your business. Almost all large corporations either have a YouTube Channel, or Blog or Facebook Page or Twitter Feed constantly buzzing with useful information which is aimed at catching the eye of a potential customer.

Social Media Marketing

 

If you run a business in the world, you will have an idea of the importance social media plays in marketing as well as promoting a business. A local company needs to develop its presence online to improve upon and make better its visibility increase. Today, there is no where advertising through social media has not reached and what has made it more popular is the fact that, it is inexpensive. If you have an idea or want to find out what the internet has to say regarding your business, you just need to type in the name of your business into a popular search engine and you will be able to see exactly where you stand and also where your business is going especially where social media rankings is concerned.

The only way you can have social media attention is when you are signed up to any of the many social media sites. They include;

  1. Facebook

Facebook is one of the most popular and also the largest social media networks available all over the world today. If you have an account with Facebook, there is so much that you can do where marketing is concerned especially. All you need is to open a page for your business on Facebook and after you do that, you will need to have all information or details filled up. After you fill everything, you will need to update all your business portfolios as well as add some regular content. You can post exciting statements ad ads about your business to make sure the whole world knows what your business is all about.

The more interesting your business page is, the more they click the like pages of your Facebook business page. If you have a business website or blog, you can link it to this account so that, your friends on Facebook will be able to connect from the Facebook page to the website or blog and find out more about the services of the business. What makes Facebook loved is the fact that it has its very own following and a platform with so many people who are always ready to embrace the market.

  1. Twitter

Twitter is another social media platform that has the market for every business to market any business he or she wants. When you connect your website to Twitter, you will have all your followers have easy access to the website. This makes it very easy for you to share all information on your website to your Twitter followers and also have a great time viewing their various comments. With Twitter, you can also interact personally with followers and give them more understanding into your brand and business.

  1. Google +

There are so many people who are connecting to the world on a wider scale through Google + and you can do the same too. You can connect this link to your website and you will appreciate the following you have.

Reach out to your local following or audience with the many social media platforms available today.

Linking twitter / twitter feeds / tweets to your website

 

Running a business comes with so many ups and downs. If you have a website, there is the need for you to have it linked with the social media sites that you have accounts with. This way, you can appreciate the following that comes from there. There is always a very easy solution that exists for users of Twitter who want to have readers or visitors visit their blogs in order to follow them on Twitter. Yes, doing this can be very easy and can give all your clients or readers a way to connect to you from various platforms.

In order to get a Twitter badge, widget or even button for your blog and websites, you need to go through with the process tactically. These alternatives offer a single-click hyperlink and this is linked to the blog to the right account profile on your Twitter account. So, you can have all Twitter users who read your blog follow you on twitter straight from your blog. This is a very easy way for you to promote your blog on twitter as well as Facebook. With easy to setup blogs that exist today, all you need to do is connect your Twitter account to your blog by allowing the permissions on your Twitter account and that is all.

There are other ways linking Twitter to your website can be achieved and it can be done through badges. Badges are very beautiful, attractive and also clickable images that are fixed on your website to give visitors of the website the encouragement that they can follow the website on other platforms than just the website they see. What badges do is to show the current Tweets that are sent from specific Twitter accounts. When you click on these badges, you will be redirected to the Twitter account of the website profile. So with this, you can easily follow the profiles online.

Also, there are buttons that come in form of clickable images too that take readers to a specific Twitter account that they can decide to follow. Nevertheless, buttons do not show the tweets. This is why you should not expect that with buttons.

There are also widgets that give the professional look to place different tweets from a specific account on Twitter to your website or blog. This is considered very important especially when the website talks about a specific company or individual. Here, the connection makes life very easy. Twitter is one of the most popular social media websites which many businesses have their businesses connected to. This is done to bring more awareness to their websites and blogs and to help make popular their brands.

Linking Twitter to website should never come to you with a payment to make or at a cost. This is because; it is free of charge to link your twitter account to your account. There are so many ways you can make life better with your twitter account connected to your website.