Category Archives: SEO

How Many Servers Does A Web Hosting Service Need?

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How Many Servers Does A Web Hosting Server Need?

How Many Servers Does A Web Hosting Server Need?

Web Hosting customers don’t always realize what goes on behind the scenes of their web hosting service. The layman often thinks that the web hosting service is just another software installed on a monster computer, bit of which are sold to the end user. But there’s a lot more that goes on behind setting up a web hosting service. While some hosts use separate machines to run services like email, FTP, HTTP etc., some hosts install all these services on a single machine. This article takes you into the web hosting world and shows you which software servers are running to give you the best web hosting experience with different services.

Web Server

The web server is one of the most important parts of your web hosting service. The web server is what actually delivers your web page to the user’s browser. It also handles different requests for information that your browser makes and also takes care of incorrect or erroneous requests. When you see 404 error pages or warning messages, these are all served up by the web server. Web hosts commonly use IIS, Apache, Nginx and Tomcat amongst many different web servers. Web servers use the HTTP protocol to communicate with the user’s browser. The administrator also has the capability of restricting folders, files and websites through the web server configuration.

Mail Server

The mail server is essential when providing email service. The mail server allows the sending and receiving of email on specific ports. The mail server helps filter the received mail to different users’ folders and thereby allows multiple domains to be hosted on a single physical machine. Mail servers are also capable of redirecting mail and applying conditional filters to weed out unwanted mail and fight spam. Most mail servers allow the use of third party plugins or software to aid them perform their functions. For example mail servers can intelligently use third party RBLs or black lists to identify if a mail sender is actually a source of spam which should be rejected before he can reach the mail server. Mail servers usually use IMAP, SMTP and POP3 protocols to serve their purpose.

FTP Server

Almost every web host offers FTP services to transfer files. But most users don’t realize that this requires an FTP server at the hosts end. An FTP server allows connections using the FTP protocol, for the transfer of files. This aids users in downloading or uploading files in simple, quick and efficient way. FTP servers control the bandwidth usage, user connections, authentication system and even file management for the user. FTP servers are inexpensive to maintain and are now considered as included in any web hosting package.

SQL Server

An SQL server is a database management server which allows users to create and store data in relational tables, using the Structured Query Language or SQL. On windows machines, Microsoft MS SQL is installed, whereas Unix based hosting systems usually come with open source alternatives like MySQL, Postgresql, MariaDB among others. Web hosts sell databases based on the package that the user takes. Each database requires CPU and memory resources to function properly. Databases form up the backbone of most websites which have a Content Management System or which store a large amount of data.

Others

Some web hosts offer their own DNS service, for which they need to run a DNS Server on their systems. The DNS server just maps the domain name to the servers IP address so that when a visitor is using a service on a website, he is served up the right information from the right source. Premium web hosts offer File Sharing services and have a Web DAV Server either separate or integrated into their Web Server (as above). This allows users to quickly sync files to and from their website onto their mobile devices. Almost all web hosts also provide an SSH service so that users can connect securely to different ports for different services on the account.

While web hosting may seem like an easy business, managing all these services can be quite a task, which web hosts need to do on a daily basis.

When Do We Need MySQL Databases With Our Web Hosting?

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Whenever you buy web hosting, your hosting provider is sure to include an option called “Databases” in his price quotation or package details. But not many of us know what are databases and why we need them when setting up a website. This article aims to explain a couple of reasons why we use databases and when we need them for our website.

The database systems we usually get with our web hosting accounts are all relational database systems or RDBMS. If we take a Windows hosting server we usually get Microsoft SQL aka MSSQL and if we take a Unix based system we usually get MySQL. Both these systems put your website data into tabular layouts for fast and easy retrieval.

Databases are a collection of rows and columns, where each row or column is related to the others in some way. Due to this relation, information from this database can be retrieved quickly and efficiently as compared to if the data was stored in any other unstructured format. You can consider a database as a collection of multiple spreadsheets which are all related to each other in some way or the other.

Security

A major advantage of having your data stored in a database is the ability to protect the database from unauthorized access, or the ability to protect a database record from being tampered with. A simple example would be the storage of login credentials. In a simple way, login credentials can be stored in a simple text file and be read by your script which does the authentication. However, your file will always save the password stored in plan text, making it vulnerable to anyone who has access to it. Databases have the ability to encrypt the entries using a hashing algorithm to obscure them. Further, to read or write to the database, you need to specify login details, something which is not easily possible with an ordinary text file or spreadsheet.

Efficiency

Due to the manner in which data is stored in the database, retrieval and storage is most efficient. Unlike a spreadsheet, where anything and everything can be stored in any cell, SQL restricts the type of information stored in each row or column based on certain conditions. This validation is inherent in the properties of SQL and is an added advantage for a programmer or developer. Due to the various inbuilt mechanisms that are present in RDBMS systems, they are the most preferred method of storage and retrieval of data.

An article on the DatabaseJournal Blog explains this in a lucid way:

“…The problem with text files is during a read, if the text file is large, it can take quite a bite of time to open and scan the contents of the file looking for what we want. Also, if we wanted to see all the sales to a specific customer, the entire text file would have to be read, and every line occurrence of the customer name would need to be saved in some temporary place until we had them all. If we saved to a spreadsheet instead of a text file, we would have a Sort feature built in. So we may be able to find all the sales to a specific customer quicker, but again, if the file was large, opening the spreadsheet could take a great deal of time.”

Administrative Control

Database systems also have various control mechanisms which allow easy administration of the database and tables within it. The most important part is user management. Each user can be given specific rights to the database, thereby allowing limitation in access so as to secure the data from being tampered, modified or altered. Database Administrator’s can tweak many settings of the database thereby restricting the flow of data, the connection speeds, maximum number of connections to the server and even adjust what hardware resources should be allocated for performing a task.

SEO Tips And Tricks That No Longer Work. Stop Using Them

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SEO Tips And Tricks That No Longer Work. Stop Using Them

SEO Tips And Tricks That No Longer Work. Stop Using Them

Search Engines worked differently a few years back. They were less intelligent, more susceptible to manipulation and could be easily fooled. Today they are not the same. Search Engines factor in over 2000 variables when giving your page or website a rank. There are simply some SEO tricks that used to work wonders earlier but can be bad for your present day rankings. This article explains why you should shed the old methods of SEO and get up to speed with what search engines want.

Keyword Stuffing

As the name suggests, Keyword Stuffing is when a web page is stuffed with various relevant or irrelevant or even unrelated key words, in an attempt to attract the attention of a Search Engine or to mislead the search engine into ranking that web page or website for those keywords. Google’s Support Blog stats that:

“Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking.

When you punch in a phone number in Google, you may have noticed websites which don’t contain the phone number information, but instead contain the endless list of phone numbers, just so that they come up in Google Search when anyone types in any of those phone numbers. You may also have noticed several articles on the internet, which have an overwhelmingly large number of repetitions of words or phrases, to come up in the Search Engines Rankings.

Link Exchanges

Google’s Page Rank or Page Quality indicator, is based largely on the number of quality inbound links from high quality websites. Link Exchanges are the buying or selling of links from one website to another, especially when there is no real interest or relevance in both the linked pages, except the fact that money was paid or a barter was done to get the links up. Pages with high ranks often take money to list links of various other businesses, so that the Page Rank passes on to the other pages. Search Engine’s penalize this behavior do not consider the number of inbound links in isolation. They check for quality, quantity and even relevance of the website and internal pages, before they allow the page rank to pass on to other pages.

Mass Directory Submissions

Another way of getting inbound links was to mass submit your website to various website directories. These directories classified your website into various categories and allowed your website to be listed in it. People paid several hundreds of dollars to purchase automated software for submitting your website to these directories. Due to the submissions being free and due to no quality control measures, the value addition of these directories got diluted. Search Engine’s stopped respecting these directories and gave them the boot. Numerous such directory services shut down. There are still a couple of directory services, which exist and have maintained their reputation. The Yahoo Directory charges and annual fee for listing and they have strict guidelines. DMOZ is another directory which is heavily moderated and has earned reputation. However, the DMOZ directory is also losing Goodwill due to lack of updates and weeding out old or invalid links.

Low Quality Content

Pages which were mass produced and dumped with information were very popular a few years back. The aim was to get quantity and not quality content out to the user. This meant that the search engine user would be dumped with irrelevant or bad quality information, which would be wasteful. Search Engines have started cracking down on such pages and also on pages which are simply copy pasted from other sources. This however, does not deter people from generating mass content and manufacturing web pages which have duplicate or low value information. It simply is a waste of resources and does not have any effect in improving the search rankings.

Buying Web Hosting Space From Your Web Designer? Watch Out

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We all love to shirk responsibility and hand over some of our problems for people who are willing to handle them. Buying the right type of web hosting maybe quite an overwhelming process for a not so tech savvy business owner. The task of how muck disk space, how much bandwidth and all the technical jargon involved can get quite taxing to understand. This is a primary reason why web designers are more than happy to bundle a web hosting account along with their designing fees. But there are many ways in which such relationships can get sour if the terms of the bundling are not made clear initially. This article explains what could go wrong if you buy web hosting space from your web designer rather than buying it independently.

Buying Web Hosting Space From Your Web Designer? Watch Out

Buying Web Hosting Space From Your Web Designer? Watch Out

Price

Although you may feel that you’ve got a great package deal on your web hosting along with design fees, you should be aware that web hosting fees are recurring fees and usually payable monthly or annually. Don’t get carried away with the waiver of fees for the first year. Some website owners are in for a rude shock when the next year on the renewal anniversary, they receive a huge invoice for renewal of the web hosting account. Design firms are almost always resellers or affiliates of web hosting companies and never a web host themselves. This can be a positive thing as well as a negative thing. Sometimes they may be able to offer you a highly competitive pricing, while some of them may just exploit your ignorance or inability.

Lock In

Taking a package from your website developers may lock you in to their web hosting package as well as their design. More than a physical barrier, it creates a sort of psychological block which prevents you from switching services or choosing a different design for your website. This is precisely the reason why low cost packages are offered and customers are lured to them. Website owners fear that if they shift the design services, then the developers may not be too cooperative and not give them control of the hosting account. Similarly, even if the hosting account has limited features or provides bad service, you may be willing to stick to it if it is bundled with your development package. You should always have control of your hosting account and also have your design source code with you.

Support

If your web designer is knowledgeable, well equipped and efficient, you may get good technical support. Issues related to your website’s hosting will be solved quickly. But if your designers are new to the hosting world, they may not be of much help. Sometimes it maybe helpful to buy the hosting and design from the same company, so that all your services are under one roof. This way there can be no blame game as to which service is deficient, in case of a failure. However, this can also be a disadvantage if you have hired a nascent design firm. They maybe too raw to know the intricacies of hosting and may not be able to keep up with changing technologies or may not be competent to provide the right security or optimization measures. This should not be expected from them either, as designing is their primary business and all other things are side businesses.

Control

If you are taking a package deal, make things clear at the beginning. What happens if you decide to hire the services of another designer? Who keeps the control of the website? On whose name is the domain name and hosting registered? How do you login to control your website files? These are some of the basic questions that you should ask when you are offered such a deal. You don’t want to end up having a disagreement with your web designer, who turns off your website and takes control of your domain name, leaving you high and dry.

Web Hosting And Net Neutrality In A Nutshell

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Web Hosting And Net Neutrality In A Nutshell

Web Hosting And Net Neutrality In A Nutshell

Net Neutrality is a phrase which is being sprayed all over the internet without providing a simple and clear explanation to the layman. Web Hosts are as affected by Net Neutrality decisions just like any ordinary internet user. Many people are quick to point out that Web Hosts also practice data discrimination and should be placed on the same guillotine as ISPs. However, this is not the case as there is a huge difference in providing Bandwidth and in providing a web hosting service. This article points out a couple of reasons why the Web Hosting industry also embraces Net Neutrality with open arms and why a comparison maybe equal to apples and oranges.

Low Entry Barriers

Unlike Internet Services in any country, it is pretty simple for a person to start a web hosting business. To become an ISP, there are several legal and business hurdles that one must cross. It’s not an easy task and needs deep pockets and great influence to start the business. It is on par with a Telephone Company or Electricity Supplier. On the other hand, starting a web hosting business can be done with little or no investment. Web hosting resellers don’t even need to own a server or commit any sales to start their business. A small or medium host can spend a couple of dollars every month and lease a hosting server. This means that to enter into this industry the cost is very low and regulation is negligible. There is no Government control or paper work that needs to be done to sell hosting space. This automatically increases the number of players in the industry.

Intense Competition

The low entry barriers cause such intense competition, that the ultimate beneficiary is the end user. If one web host starts acting restrictive, people can easily switch to another one without much ado. Due to customer-facing side of the business being virtual and online, there is easy accessibility and no physical hindrances to switching. However in most places around the world, the number of ISPs are miniscule and in rural areas there may not even be more than one or two. This kills the competitiveness of the business and gives a dominant position to the ISP, which can be misused to exploit subscribers. Often, when there are only a couple of ISPs operating, it leads to a sort of cartel and price fixing which cannot be questioned. Anti-competition laws around the world prohibit such behavior and try to break up this dependence.

Cut-throat Pricing

Besides striving to offer the best service in terms of speed and resources, every web host aims to offer the best price too. The price-war is so aggressive that even customers find it hard to make a decision as they are spoilt for choice. This is exactly what ISPs don’t want. ISPs want to create restrictions among different website services or online facilities by throttling the popular ones and charging a premium for them.They may either recover the premium from the customers or may ask the web services to cough up that money. If a web host throttles traffic for a certain type of domain name and prioritizes traffic for one that he is selling Eg: .co domain names, then he will soon be out of business because all his clients will switch. As we have learnt from free online services, the consumer doesn’t like to be restricted. The more restrictions you place, the more they will shun your service.

Security and Convenience

Web Hosts do restrict certain type of traffic and also do some filtering, but this is not to create unfair competition or to get a dominant position advantage, but to ensure security and stability of their services. Eg: A host may limit simultaneous FTP connections from a single IP address to a maximum of 50. This is to prevent abuse of their FTP server and to ensure that other users on the same shared server are able to enjoy the service too. ISPs want to filter traffic to commercially exploit the end user, as they know that the end user has limited options for accessing the internet.

Google Hates These Things You Do…

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There are a couple of things that Search Engines look at when ranking your website in search results, for various keywords. These include original content, number of links pointing from other website’s to yours, your overall online presence, the quantity of relevant content on your pages. People have tried long and hard to manipulate Google’s search algorithm by trial and error of various methods. The bottom line being that you just can’t fool Google. Although there maybe more than 2000 factors which determine how your site is ranked, there is a sure-shot list

Google Hates These Things You Do...

Google Hates These Things You Do…

of points which Google hates and will punish you if you do those things. This article aims to highlight some key points which you should definitely avoid if you want to be in Google’s good books.

Plagiarized Content

Google hates copy cats. The whole purpose of Google is defeated if it is not able to serve up fresh, genuine and relevant content for a user’s search query. When a person look for something using Google, he is dependent on Google to provide the most accurate websites which will provide the information sought. If Google does not catch the attention of the searcher, he will look for the information elsewhere and Google would have lost out on potential ad revenue in the process. Google says:

“Purely scraped content, even from high-quality sources, may not provide any added value to your users without additional useful services or content provided by your site; it may also constitute copyright infringement in some cases. It’s worthwhile to take the time to create original content that sets your site apart. This will keep your visitors coming back and will provide more useful results for users searching on Google.”

Dummy Websites

To get back links from external websites, webmasters buy many domain names and put up rudimentary content with a link back to the parent website which they want to boost in search results. Google calls these doorway pages and penalizes doorway sites themselves and also websites using doorway pages. Since these websites or pages are “typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase” they offer no value added benefit to Google users.

“Google frowns on practices that are designed to manipulate search engines and deceive users by directing them to sites other than the one they selected, and that provide content solely for the benefit of search engines. Google may take action on doorway sites and other sites making use of these deceptive practices, including removing these sites from Google’s index.”

People also use such dummy websites to automatically redirect visitors to the real website and mislead the user about where they are being taken. The dummy website will show up on Google Search Results, but the user is ultimately taken to the real website which has nothing to do with the search results.

Paid Links

Paid Links are basically links which are not earned due to quality, but are instead bought from websites which are willing to make a quick buck. This dilutes the quality of content for the search results and leads to irrelevant or misleading information. Google classifies buying or selling links that pass PageRank, excessive link exchanges, large-scale article marketing or guest posting campaigns with keyword-rich anchor text links and even using automated programs or services to create links to your site as Paid Links. These are all liable for being penalized and even removed from Google’s Search system.

Comment Spamming

Google’s Webmaster Support says that “If you’ve ever received a comment that looked like an advertisement or a random link to an unrelated site, then you’ve encountered comment spam.” Comment Spam is visible on many blogs, which have popular content. Spammers post a comment or remark about the article and surreptitiously insert a link with their own brand or promotion in it. Comments are usually in the form of random praise about the article or some obscure sentence related to the article content and sometimes is outright junk text. All these qualify for the penalty by Google.

When Should You Get a Custom Designed Website?

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In a prior article, I had written about how many website owners are shunning website designers and going in for ready-made website designs which are available off the shelf. However, there are many instances when you should only get a tailor-made website and handover that responsibility to a professional design firm. This article explains when you should not stick to a template and instead get your website custom designed.

Niche Product

If you are selling a Niche Product which is positioned to be for an exclusive and elite target audience, then you cannot afford to shame yourself by purchasing a ready made template for your website. Every bit of your website must reflect the quality and reputation of your brand. Every action on the website must be in sync with the perception that you aim to inculcate in the minds of your audience. Using a standard design or having a disconnected look and feel for your website, may cause visitors to shun purchasing from your website. Your website is like an online store-front. It should match the same colour scheme and branding as your real brick and mortar stores.

Branding

All reputed design firms prepare a set of branding guidelines which indicate to the user, how the brand identity of the product or service must be used. Branding Guidelines give clear instructions as to for what purpose, which set of colours, tokens or parts of the identity should be used. Branding guidelines also mention when and where logo’s should be used and the conditions for using them in different scenarios. Eg: If a logo is accompanied by text then how it would appear on a garden sign or on a name plate or on a billboard. It may also mention how the logo should appear in black and white or how it should appear when the background is coloured or transparent. Such guidelines also include branding for the web and include the font and style which must be maintained throughout the website. Colour schemes for web and print maybe different and must be dealt with differently and must be accordingly applied by your website developers.

Trusty Developers

If you have an able and willing team of developers and designers you should definitely go full throttle and make use of their services for your website. Due to a dearth of good and reliable coders, many website owners prefer to go the template route and avoid customizing their website’s as they do not want to be independent or locked into their design team. But if you have an in-house team or a sister concern which is into website development, then you should definitely seize the opportunity and get a website personalized for your products or services.

Personal Touch

When Should You Get a Custom Designed Website?

When Should You Get a Custom Designed Website?

The most important reason why you would go in for a personalized website design is because you can add your own personal touch to the look and feel of the site. The right kind of transitions, animations, effects and even colour scheme can be executed only when your website is tailor-made for your organization. The entire design is in your control and can be evolved over time to suit your brands changing identity.