Tag Archives: Facebook

Using Social Media To Make Official Communication Informal

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Using Social Media To Make Official Communication Informal

Social Media is a buzz word that everyone wants the opportunity of being a part. But many people are very skeptical on the impression it may have on a serious customer about the positioning and image of a business. Social Media Websites are often seen as informal and unofficial hangouts for people and businesses alike. In the recent past more businesses are seeing social media as a tool to reach out to their target market where they are most likely to be noticed. This article highlights some ways in which businesses use social media in an official capacity, yet maintaining a friendly and informal approach.

Customer Support

We know many businesses who use Twitter and Facebook to provide customers with constant updates about their service. A world famous DNS and Proxy service uses Twitter to Report Service Outages across their global data centers. The company posts frequent tweets about maintenance and migration activities and also posts brief updates on server faults and restoration. Some Hardware and Laptop manufacturers now offer technical support on Social Media websites. They handle customer grievances and also provide contact details of their nearest service centers through tweets or posts. Many banks and financial institutions constantly provide safety tips and security reminders to their customers. While these reminders can be annoying for some, the constant nagging may really help people to take security of their account seriously. Although this type of support maybe limited only to forwarding the complaint to the concerned technical team, it offers the customer a quick and easy way to get support by short circuiting a lengthy support process. This can be pleasing for the customer, but can be quite a task for the company to manage.

New Product Launches

A famous Automobile Manufacturer has started posting inside updates and a sneak preview of their latest designer cars. In past years they used to “leak” this information only to a few car magazines which demanded a high price which only a few could afford. Running a teaser campaign for a new product can be done best on social networks, especially due to their brevity and instant nature. You can slowly release bit by bit of the campaign and let it unfold instantly. The beauty of it is that you will be able to get instant feedback about the response and how well it has been received so that you can plan your next campaign or next revelation accordingly. This can also be detrimental to your image if you run a lousy campaign or do a shabby job. You will immediately know whether your campaign was a success or a failure. This is something only possible with social media. In the past many companies have successfully created a pre-launch hype on social media to attract the attention of potential customers.

Informal Banter

Many companies indulge in small talk and entertain inquisitive visitors to their pages or feeds to keep their page active and buzzing. While a bit of such informal talk is fine, when businesses go on a tangent on Social Media, it can get quite intolerable for the people following or subscribing to their updates. Sharing a joke or running a riddle campaign can be quite interesting and may generate a lot of publicity for your business if done well.

Educative Material

Pushing out educative material or academically interesting content can give your business a well needed boost. It not only creates more content for search engines to index, but it also shows your customers and prospective clients how much of relevant knowledge you have about your business. Almost all large corporations either have a YouTube Channel, or Blog or Facebook Page or Twitter Feed constantly buzzing with useful information which is aimed at catching the eye of a potential customer.

Social Media Marketing

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If you run a business in the world, you will have an idea of the importance social media plays in marketing as well as promoting a business. A local company needs to develop its presence online to improve upon and make better its visibility increase. Today, there is no where advertising through social media has not reached and what has made it more popular is the fact that, it is inexpensive. If you have an idea or want to find out what the internet has to say regarding your business, you just need to type in the name of your business into a popular search engine and you will be able to see exactly where you stand and also where your business is going especially where social media rankings is concerned.

The only way you can have social media attention is when you are signed up to any of the many social media sites. They include;

  1. Facebook

Facebook is one of the most popular and also the largest social media networks available all over the world today. If you have an account with Facebook, there is so much that you can do where marketing is concerned especially. All you need is to open a page for your business on Facebook and after you do that, you will need to have all information or details filled up. After you fill everything, you will need to update all your business portfolios as well as add some regular content. You can post exciting statements ad ads about your business to make sure the whole world knows what your business is all about.

The more interesting your business page is, the more they click the like pages of your Facebook business page. If you have a business website or blog, you can link it to this account so that, your friends on Facebook will be able to connect from the Facebook page to the website or blog and find out more about the services of the business. What makes Facebook loved is the fact that it has its very own following and a platform with so many people who are always ready to embrace the market.

  1. Twitter

Twitter is another social media platform that has the market for every business to market any business he or she wants. When you connect your website to Twitter, you will have all your followers have easy access to the website. This makes it very easy for you to share all information on your website to your Twitter followers and also have a great time viewing their various comments. With Twitter, you can also interact personally with followers and give them more understanding into your brand and business.

  1. Google +

There are so many people who are connecting to the world on a wider scale through Google + and you can do the same too. You can connect this link to your website and you will appreciate the following you have.

Reach out to your local following or audience with the many social media platforms available today.

Linking Facebook to your website

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One of the most vital solutions that help to running a very successful MLM company is developing and making use of your individual website or blog. Nevertheless, having a normal, basic website or blog will never stand a chance among the many of other websites with some additions online. You always need to have in mind that, branding your business is very important. Doing this will help to increase your efforts and give you the very best value for your money without stress. Do you know that, bringing variety to your website can be easily done? All you need to do is to link your websites to some popular media sites and you will have a smooth redirecting and following from your social sites to your main websites.

If your account is build with Facebook, you can relax and know that, the process is easily done. When you link your website to Facebook, you are able to have more people following you. Also, the people who check your website will be people you know or have some personal relationship with. This makes sure more comments are given. Adding your Facebook link to your website is very easy. However; you need not rush the process.

If you are using WordPress, below is how to link Facebook to your account;

  1. Start by log in to your Facebook profile page. You need to open the profile to make linking process very easy.
  2. Copy the URL address from the top but make sure you copy it without the “http//” because you will end up having to delete it as the process goes.
  3. Past the URL copied into your WordPress page
  4. Log into your Dashboard
  5. Click on Pages then, Add new
  6. You can then give your page a title and this title should be unique to you. Here, it is mostly advisable to use just “Facebook”.
  7. Now, you will need to scroll your page down to Page Links To and paste your URL again.
  8. After pasting the URL you can save or store your page and display it on your website.

Making a decision regarding the order you want it to be in matters a lot. This is why you need to be very careful with the process. No matter the website page you want to link Facebook to, using the same procedure above works.

You can use the same format for all other social media sites. This is why so many people are adding their websites to their Facebook accounts. You can do that no matter the size or type of website you are running. This way, you will be able to understand and know what it means to have a larger following that you have a connection with. This way, you are able to know exactly what your followers consider the best content and also what they like. Social media websites always offer some special following that can never be taken for granted.