The world is continuously being polarized by religious forces. People turn to heads of religion in times or disasters or abnormal events. They yearn some divine information or indication as to what the way forward is, for themselves or their communities. This means that timely updates, correct information and a clear message must be sent out to the faithful. What better way to do it than a website? This article discusses how a website is the most essential tool for a religious head or body to maintain their online presence.
One of the primary reasons why religious leaders keep a website and use it regularly, is because they want to promote their religion or beliefs through it. Many religious leaders have an entire IT team working on their website and constantly making changes or updating the content on it. Not only do they have a person to regularly update their website content and news, but they also have a person making live updates or posting information to their social networking accounts connected to the websites. An excellent example of the use of a website to promote a religious leader is that of the Pope. The Pope has a team of professionals ensuring that his followers and fans are kept constantly up to date about his thoughts and beliefs.
An important use of the internet, by religious leaders is to consolidate smaller or even larger groups, sects, factions and offshoots. A website forms a common thread or place of information or like a bulletin board where all the different groups or factions of a group can come together. Many religious heads use it to galvanize the various sects and sub-sects within their religion or community and to provide them a unified platform for obtaining information, exchanging ideas, promoting their community or religion and also as a support system for other communities.
The vast reach and the quick spread of information is the main reason why every system of authority needs a website. Since every religion or religious head conducts or observes various festivals, and organization of those festivals means coordinating with people, it is imperative to reach the masses using a quick and inexpensive means of communication. Many religious biggies and groups effectively use websites to highlight holidays, seasonal gatherings, festival dates, prayer meeting details, reverence gatherings and also common worship days.
Though the website is undoubtedly a very effective tool for internal communication as well as external communication, its true test lies in how effective it is in resolving misinformation and clarifying doubts in the minds of people. Many religious leaders have issued turning point statements through their websites, during times of war, calamity, terrorist attacks and even political events, which have twisted the future for the good or bad. Most people who have been following or constantly watching their websites feel that there is definitely a trend towards more updates and more micro blogging of their lives, something which interests their followers, especially because their every move and gesture is interpreted and an underlying meaning can be applied to it.