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Why WordPress Is The Ideal Option For A Small Or Medium Business Website

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The crux of a popular website is “regularity of updates”. One of the most painful tasks of the webmaster or web developers is keeping the website updated. The updates of a website takes place in 3 basic steps: Searching for a good topic, writing quality content and actually posting it on the website. In this article, we focus on the actual posting of the content on the website.

Posting content on the website can be quite a nightmare for a non-tech savvy owner or a newbie webmaster. The challenge is to make quick updates to the website, without breaking any code or layout formatting. A couple of years ago, software like Dreamweaver came to the rescue for updating HTML code and inserting pictures. But as the size of websites grew and visitor traffic increased manifold, a better and more efficient system was necessary.
Then came WordPress…..With its easy interface and self-hosted software, it was and still remains the simplest and most powerful Content Management System around. And best of all – it is free.

WordPress allows the webmaster to update text and images, without affecting the theme or layout of the website. To add a page, you can simply fill in a form with various fields like Title, Body, Tags and Categories. There is also a Revision tracker which allows you to revert to a previous version of your page or undo some changes which you may have made later.When you have finished filling in the form to update your page, just hit the Publish button and your page is live – instantly. No hassle of uploading pages, no hassle of alignment or adding headers, WordPress allows you to make changes at the click of a button.
Another very important aspect of WordPress updates is that you don’t need to download or install any special software on your computer. All the tools are available in the cloud, in your account online. Even basic image editing like cropping images or resizing them can be done from the online interface. WordPress is the newbie webmaster’s dream come true.

Since it is community driven, WordPress allows people to create design templates and showcase their design talent on the WordPress Website. This allows the WordPress system users to use those Templates for their own website. You instantly get a ready-made design and can incorporate it in your website. There are currently over 1500 new templates ranging from a variety of color schemes to having different functionality. The best part about these themes is that without changing the core content of your website matter, the entire design and features can be changed in seconds. The design includes the Fonts, the colour schemes, the layout, widgets and menu styles. You can also make your own custom design templates or get your existing website theme converted to a WordPress template. Many design firms will make you a WordPress Theme from an existing design, for just a couple of dollars. 

So how can you get WordPress on your website? First, of course, you need to invest in some hosting space. Most hosting providers offer a quick and simple automated way to setup a WordPress website in 2 – 3 steps. This includes putting the WordPress files into your hosting account, setting up the database to store your website content, setting up file and folder permissions and creating a username and password for the website admin. Next, you can use the default theme that comes with WordPress, or add a more snazzy theme to suit your business or topic. WordPress has inbuilt features to instantly install copy the template files and set them up for your website.

When I often try to educate my friends on how quick a WordPress website is, they laugh it off and think I am exaggerating. When they really put it to the test, I always have the last laugh. Don’t try to reinvent the wheel. Use WordPress instead.

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