As consumers are increasingly depending on eCommerce websites to fulfill their routine needs, there is also a surge in the number of businesses which are leaning towards their online presence. On a daily bass, conventional shops and services are now moving to the internet to establish their presence and display their forward thinking mindset to their customers. Even after many years of shunning the web, many older businessmen have accepted the idea that not having a website can be quite damaging in this age of competition. This article explains why having an online shop is better than having just a brick and mortar shop.
With an Online Shop, you don’t need to buy any office space or shop space. At the maximum you may require storage space to keep your goods before they are dispatched. This means that even a small niche retailer can sell his products to a global market, without having to invest in an office space, thereby keeping costs down and allowing you to sell goods at competitive prices.
Having an Online Shop means that even if you have to shift location, it will not make any difference to your online business. Your store will remain functional right through the shift and your customers may not even realize. This can be a big boon for entrepreneurs who are renting out office or shop space. Their business will continue to run irrespective of where they are operating from, due to their online presence.
Routine tasks like billing, payment reminders, payment collection and even shipping alerts can all be managed by your eCommerce portal, if you set it up accordingly. Instead of making your staff do all the donkey work with inefficiency, you can automate all your tasks and ensure a smooth work flow.
Another very important feature about having an online business is that you can service customers round the clock in any geography, without having to bother about shop timings and staff. Your online store is always capable of taking orders at any time, whether you are asleep or busy with some other work. A brick and mortar shop comes with the physical issues of municipal timings, labour laws and building and industrial regulations. An online shop is free from that hassle and allows you to make the most of your online presence.
Many customers don’t like being hounded by nosy shopkeepers or sales representatives. They prefer to look at things and make a decision in peace, without having a shopkeeper stand over their head. Especially for technical or industrial products, you would like to compare and match specifications, without having someone interfere or try to influence your decision. Experts and even people who know what they want, prefer to shop online without wasting time in pleasantries and bargaining. The self-service aspect of eCommerce maybe a major factor in attracting that type of crowd.
Most shops don;t have various payment facilities. This means that you are stuck paying hard cash or swiping your card. eCommerce portals not only offer other payment methods like cash cards and net banking, but they also offer promotional discounts to encourage a certain payment method. This means that you have a wider variety and utmost certainty about making the purchase online.
Although a brick and mortar shop has its own advantages and benefits, there is no doubt that having an online shop is critical for many businesses. Due to the high maintenance and upkeep of the physical shop, more people are shifting to their online versions to save on costs and increase profit.