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How does your web hosting affect your Search Engine Ranking

Posted by at HostingXtreme on Comments Off on How does your web hosting affect your Search Engine Ranking

SEOSearch Engine Optimization (SEO) has become the new catch phrase for the internet marketing business. Although a web host cannot do much with the content of a website or how well it is designed, the hosting provider plays a subtle yet important role in boosting their clients’ website ranking.

A genuine Hosting Provider honestly advises a client on their necessity and ease of use and ensures that the benefits of the service do not outweigh its cost.

Here are a few key points to identify the contribution of your web hosting provider towards the popularity of your website online:

  1. Web Traffic Statistics
    Most web hosting providers provide the user with a Control Panel through which they can see Statistics of Website Visitors and traffic to their website. Knowing the type of traffic, source, destination and behaviour can help you plot a trend to aid you in improving your website content.
    While this may seem very routine, dealing with the data and analysing it effectively is the key.
    Making use of graphs, pie charts and other graphical tools may help you identify the down sides of your website and put you on the correct course.
  2. Error logs are importantError Logs
    Successful websites have dynamic content which is constantly updated by a dilligent Webmaster or IT team. However, many a time human errors in programming and scripting can drive the administrator round the bend.
    A good web host provides error logs and tools for the client, to identify, diagnose and rectify errors in a jiffy. The error log provides crucial information on why a certain function of a website may not be working or working improperly.
  3. SecurityWebsite protection
    An average website, gets a few hundred attack attempts per month. This is quite routine for popular websites. Most of these are just sweeps of requests to check which website has a vulnerability or which website maybe the weakest to penetrate.
    Although the strength of a website depends on the intelligent coding of its programmer, the web host can offer some basic countermeasures to interrupt and block routine attacks. This makes the attackers stop in their tracks and keeps your website safe and sound.
    The web hosts team should also be capable of taking on a large attack which maybe from distributed sources but aimed at a single website. HostingXtreme employs the latest defense technology to isolate a victim website, from other websites on a shared server.
  4. Speed
    Google has recently started giving priority to the loading speed of a website, when calculating its search engine ranking. Faster websites rank better, as they are more popular and offer valuable information to the visitor in a short frame of time. Using a shared web host maybe economical, but may reduce the speed of your website, if your website is on the same server as another more popular and resource intensive site. A good web host uses technology to balance the load and ensure that resources are shared by all clients fairly.
  5. Clean Network
    “A man is known by the company he keeps” also applies to websites and web hosting. Websites on a suspicious, dangerous or malfunctioning network can cause alarm to Search Engines, thereby giving it lesser priority and increased scrutiny. Reputed web hosts ensure that their ISP or Network Provider is also reliable and does not cater to malicious websites or notorious networks. This ensures that the hosting client is not labelled in the same category.

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