Every new website owner wants to know how he can rank high in Google so that his website sale’s take off and he can make a quick buck through his online portal. The truth is that you need to invest pots of time and money to make your website successful. You need to spend a lot of resources in understanding what your clients want and how you can cater to their needs. There is no shortcut to becoming famous or popular, although there are many companies which claim to be able to boost your online reputation. The unethical means that they use are often caught and your site maybe heavily penalized for adopting such means. This article explains why paying to become popular online is a myth and has no long term positive effect.
We all want to come up in Google’s ranking for the keywords that represent our products and services. We are all willing to put in a large amount of time and money in coming up in the top 10 in Google. There are also a lot of websites which claim to do Search Engine Optimization and can guarantee tons of traffic to your website. These are all short-lived services, which will be detected by search engines and will be blocked. Google uses an unknown number of factors in determining where and why your website should be ranked in the search results. Some people estimate over 2000 factors which affect your search engine ranking for a particular keyword. Google’s algorithm to rank pages is a secret and is not publicly known. While many people claim to know it, they don’t seem to be very successful at manipulating it.
All Search Engines penalize site’s with inbound paid links which try to show legitimate traffic. Google’s website says:
“Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site…Additionally, creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines.”
As far as the penalty is concerned, Google clarifies that:
“The consequences for a linkselling site start with losing trust in Google’s search results, as well as reduction of the site’s visible PageRank in the Google Toolbar. The consequences can also include lower rankings for that site in Google’s search results. If you receive a warning for selling links that pass PageRank in Google’s Webmaster Tools, you’ll see a notification message to look for “possibly artificial or unnatural links on your site pointing to other sites that could be intended to manipulate PageRank.” That’s an indication that your site has lost trust in Google’s index.”
Apart from the penalties that your site will be subject to by the Search Engines, Click Farms which bring in paid clicks or “likes” or “followers” to your website or social media pages can be harmful to your reputation. The fake profile pictures, abusive comments and suspicious activity can be quite a repelling force for your genuine clients and prospects. Click farms pay people to just keep clicking on links, pages and ads without application of mind. A YouTube Channel – Veritasium has also highlighted how these Click Farms can show false statistics of popularity and mislead webmasters.
Getting legitimate traffic to your website by employing unethical means may get you listed higher in search rankings in the short term, but it can also lead to your site coming up on the radar of the wrong elements. When SEO firms post your website URL on click farms and shady blogs, it can attract a lot of negative attention and cause malicious attacks to be targeted to your website.
Working hard and working the right way is the only way to get your website to rank higher. Tricks and manipulations may work temporarily but not in the long term.