In a highly competitive industry like web hosting, many people wonder how the small web hosts can match up to the big ones in terms of pricing and support. On one side you have giant companies like Amazon which have monster resources over an army of servers and on the other side, there any small time web hosting companies which can be termed “start-ups” or “good competition”. This article explains how small hosting providers have been able to survive the big players, by mere persistence and dedication. When referring to small hosts, we don’t mean resellers of big providers.
While a small web host may not assign you a dedicated account manager or a relationship manager, you are likely never to need one in your entire hosting experience, except at the initial stage of setting up your account and understanding its features. While it may make you feel warmer and kingly to have someone dedicated for your account, you will mostly be sharing that account manager with several other customers. A small web hosting provider can overcome this challenge by offering you personalized services when you require them the most, without being too intrusive and putting you through a long procedure to resolve a small issue.
While the big guns in the web hosting business may boast of 24 x 7 support and round the clock technical assistance, you will realize that your major issues are not always solved. This is mainly due to the fact that the support is outsourced to a third party who is handling calls of various companies and also because the support personnel have no real access to the server or ability to troubleshoot major issues. For major issues, it would mean waiting for as much time as a small provider who has direct control of his server would take. A small or medium host would be able to give you faster actual support and provide you quicker resolution times rather than giving you the false notion that your problem is actually getting solved.
Having monster servers and gigantic hardware and processing resources is no longer the in-thing. With better load balancing technology and server management software, web hosts can now restrict a client from wasting resources on a server. Software is now available to prevent a client’s buggy website from sapping server resources like memory and CPU and thus preventing other users on the same server from being affected. It’s no longer a game of brawn but a question of brains i.e. how intelligently can a web host use all available resources to match up to the large web hosting companies.
It’s an old myth that small and medium hosting companies cannot match up to the low pricing of multi national businesses. That’s quite untrue, especially because small companies have limited costs and can be pretty flexible when it comes to managing and reducing costs. They don’t need to add the extra $10 for their brand name or maintain a crown on their head. They may even give you a lower price for loyalty and a long relationship.
All in all, most small hosts are as competent as compared with the stalwarts of the industry, except that they may not be having the immediate potential to grow due to financial, social or even political constraints.