Website users type the keywords of what they are interested in, on the search box in the search engines. They locate the ideal website, navigate through and do the purchasing or get the information they are looking for. This should be quick, resourceful, easy and user friendly. Those sites known to be successful, what is the secrete that makes them easy to locate and user friendly? There those we like, how do we make certain that ours is as good quality if not better?
The thousands of internet users searching for products and services you offer are you customers, and should be able to find you. The wed designer should understand which key phrases to use and how much benefit it will make in your business. They identify the niche areas to optimize your website for. This is after making well thought of conclusions which will defiantly give satisfying results by bringing a flow of new customers to your site. The route they decide to take should not be too much competitive. The less it is competitive the higher chances for it to appear on the first page of search engines readily and these in turn giving you a good traffic.
Make lots of full of text pages on you site. Most search engines ranks pages independently so the more you have many pages, the more traffic you are likely to get on your site. It is also essential to add pages regularly to keep both search engines and internet users interested and uphold you page rankings. It is easy, after logging in, add a page and save it, Google indexes the page automatically. Good quality links to your website also is a useful web design practice in that, the more you have the links the better your site will rank. Too many poor quality links however may lead to some search engines like Google to penalize your site. The content in your site should be the right kind of content; detailed, friendly and engaging to bring you customers. Another issue affecting internet advertising is flash. Although it may be looking superb, search engines are not able to index it accurately and sometimes they even appear containing no words apart from the domain name.
Your website should be able to convert visitors to customers. To keep the visitor on the page, your site must be interesting mostly on the first few seconds. The first impression matters and the decision mainly are made on your headline. The headline should be in an eye catching format, and the page should not take too long to load. The headline look is SO significant. Bewildering backgrounds and moving messages distract your visitors. If you look at Google and Amazon have their backgrounds white with a black font and this is what keeps everyone on the page. Adding testimonies will increase your credibility – ideally it is advisable to use real people with real face images and names.
Ensure at whatever cost (but at a reasonable one) your brand is well build. Your graphic designer should come up with clear images, logos and harmonized pages that perfectly match your information sheet and other business documentations. A basic quality is fundamental in that, if your site is cheap looking, the customers will defiantly rate the provider quality to be of poor quality too.