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5 ways to speed up your website

Posted by at HostingXtreme on Comments Off on 5 ways to speed up your website

One of the key points about optimizing your site for Search Engines is to improve your website’s speed. This is one of the first things an SEO Professional should do.

Here are a few key points to help you speed up your website on your own, before handing it over to the professionals:

  1. Reduce plugins
    Although Social Networking maybe the “In-thing” according to most internet users, cluttering your website with Social Networking badges or buttons will not improve your website’s credibility.
    Infact most plugins which add buttons to your website, may be the main reason for slowing down your website. Since the buttons maybe pulling information from other websites, the button loading may hamper the loading of many other elements on your webpage.
  2. High-Res is not necessarily Best-Res
    We are often told by web designers to upload on our website, best quality images also known as “High-Res” or “High Resolution” Images.
    While these images maybe ideal for Printed matter, they are often the primary reason why your website is slow. The images that are put onto your website, should be of the ideal size (usually in pixels) so that the visitor’s browser does not need to resize them for displaying. The resizing process is time consuming, since it has to load the original image and then process it to suit the viewers screen.
    These images can be further “compressed” to reduce their size. A tool to compress them can be found here: (https://imageoptim.com/ or https://psydk.org/PngOptimizer.php)
    Read more here: https://developers.google.com/speed/docs/best-practices/payload#CompressImages
  3. Clean up your code
    In website scripting, there are multiple ways of achieving the same result. One web designer may create an animation by writing 100 lines of code. The same thing maybe achieved with just 10 lines. You can also remove unwanted code, which is placed in most templates and CMS systems. This is something only your web designer or developer can help you out with.
    Read about Minifying HTML
    Read about Minifying CSS
  4. Use browser caching
    Your web developer should also be able to assist you in enabling browser caching on your website. Browser caching allows the users machine to temporarily store images from your website. This can drastically increase the loading time of commonly used images on your website, so that they dont need to be pulled from the server every time they are needed. This saves on bandwidth and on load time and makes the experience for a repeat visitor – delightful!.
  5. Use external tools for testing
    Google PageSpeed
    Yahoo YSlow

Further Reading: Best Practices for Speeding up your website

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